Website Design

Why is Web Design Important?

Websites are one of the most critical pieces of marketing and communication tools a company can have. Not only do they provide a place for customers to learn about your business, but they also serve as an extension of your brand. Web design is one of the most important aspects of creating a website. It's not enough to just have pretty pictures and catchy phrases on your site - it needs to be designed in a way that is easy for users to navigate and understand.

Why Website Design Matters

Your website's appearance has an impact on your customers. Visuals influence us, and people are naturally drawn to beautiful design. Users quickly evaluate a company's appearance based on visuals alone, and if it is poorly designed, they will immediately cease using your site.

Here are a few startling facts about why website design is so essential:

  • 75% of users judge a business's credibility based on visual design alone.
  • It only takes visitors 50 milliseconds to form a first impression of your website design.
  • 94% of users' first impressions of healthcare websites were design-related.
  • 88% of online visitors/consumers are less likely to return to a site after a bad experience.
  • 38% of people will stop engaging with your website if your content and layout is unattractive.

Why Web Design is Important

You might wonder why website design is essential as you begin your website redesign. How does it influence your audience and business? Let's look at five reasons why web design is crucial.

1. It sets the first impression

When a user visits your site, they form an opinion in seconds. Web design is the first opportunity you have to make a good impression and ensure they'll stick around. If your website is poorly designed, users will likely leave and never return. You only have one chance to make a first impression, so make it count!

2. It aids your search engine optimization (SEO) strategy

Your website's design plays a role in your SEO success. If your site is challenging to navigate or isn't mobile-friendly, you will likely lose ranking in search results. Web design and SEO go hand-in-hand - invest in both, and you'll see the benefits!

3. It sets the impression for customer service

Your website is often the first interaction potential customers have with your business. If it's not up to par, they'll likely assume your customer service will be just as bad.

4. It builds trust with your audience

Web design is critical to the success of any online business. A well-designed website conveys trust and credibility, while a poorly designed site can send potential customers running. Companies that rely on online sales must invest in a professional web design that will instill confidence in potential buyers.