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Google Ads is one of the most popular advertising platforms on the Internet. In fact, according to some estimates, Google Ads is responsible for more than $32 billion in annual ad revenue. That's a lot of money! But what exactly is Google Ads? And how can you use it to promote your business?
Google Ads is an advertising platform that allows businesses to place ads on Google's search engine results pages (SERPs). When someone searches for a keyword or phrase relevant to your ad, your ad will appear in the SERP. If the searcher clicks on your ad, they will be taken to your website or landing page. You will then be charged based on either a cost-per-click (CPC) or cost-per-impression (CPM) model.
Google Ads will help you understand and improve your ad to reach more people and meet all of your sponsored campaign goals over time. You can customize your Google Ads too to meet your budget and preferences.
Google is the most popular search engine, with over 5 billion daily searches. Not to mention that Google's Advertising Platform has been in operation for almost 20 years, giving it an edge in the field of sponsored advertising.
Google is a tool that people use all around the world to ask questions and obtain answers from a mix of paid advertisements and organic results.
Google Ads presents ads tailored to consumers' interests and location to ensure the right people see them. Google claims advertisers can profit $8 for every $1 they invest in Google Ads, meaning there are several advantages to advertising on Google.
The most difficult challenge for any marketer is finding sources that scale—those that require only a fraction of the effort to create five times as many leads. Because Google Ads is highly scalable, many firms spend millions of dollars on Google Ads advertising each year.
Compared to traditional marketing methods such as television and magazine advertising, online marketing is more measurable, with Google Ads PPC being one of the most measurable online channels.
Google Ads gives you a lot of freedom when customizing your campaigns and ads to fit your specific goals, such as hyper-targeting the audiences you want to reach.
